Why Visibility Matters: Building Your Brand as a Returner Friendly Employer
Attracting women—especially midlife returners—into certain industries can be challenging. STEM, construction, finance, and other traditionally male-dominated sectors continue to see gender imbalances that are difficult to shift. But progress is possible—and one of the most powerful tools in driving that progress is visibility.
At Back to Work Connect, we often say: you can’t be what you can’t see. That’s especially true for women looking to return to the workforce after a career break. Many are eager to re-enter but unsure where they’ll be welcomed, supported, and set up to succeed. That’s where visibility comes in—not just for your open roles, but for your brand as an inclusive, Returner Friendly employer.
Visibility Builds Trust
When organisations regularly share opportunities and stories that speak directly to Returners, it sends a clear message: we see you, we value your experience, and we want you here. By consistently featuring your roles on platforms like Back to Work Connect, you’re making yourself known to a motivated and skilled talent pool that might not find you otherwise.
It’s About More Than Recruitment
Yes, visibility helps fill roles. But it also does something deeper: it shapes perception. A company that shows up, communicates its values, and champions Returners begins to build a reputation as a place where people are supported—not overlooked. That kind of employer brand isn’t just good for Returners. It’s good for everyone.
Real Opportunities, Real Change
Every role you post, every initiative you highlight, and every success story you share is a step towards normalising non-linear careers. It challenges outdated assumptions about career breaks and demonstrates that experience, in all its forms, is valuable.
In short, staying visible helps create change.
It signals to returners that your organisation is open to them. It opens doors that might otherwise stay closed. And it shows leadership in a working world that’s still catching up to the realities of diverse career journeys.
So, keep showing up. Keep sharing. Because that visibility, matters more than you think.
For more information and supports on creating a Returner Friendly recruitment process reach out to our team at info@backtoworkconnect.ie
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