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Digital Marketing Technologies and Tools (Level 8) | Funded*

-Created 08-07-2021


location Classes will be delivered as Live Online Lectures through Zoom.

Course Title:   Digital Marketing Technologies and Tools (Level 8) | Funded*
Course Category:   Marketing
Entry Requirements
The Funded Modular Skills Provision programmes listed below are open to all applicants; Employed, Unemployed, Returners and those Signing for Contribution Credits subject to meeting the eligibility and academic entry requirements as listed on for the preferred course.
*Eligibility and entry requirements apply.
This level 8 module will facilitate participants to obtain labour market relevant skills by giving participants an understanding of the role of key technology tools for digital marketers. It will introduce participants to back-end digital marketing technologies that facilitate general data management, big data, universal analytics, social media analytics, mobile, programmatic, and other emerging technologies that impact the contemporary digital marketing function. The module will familiarise them with a variety of digital platforms and the various ways in which they may be leveraged by organisations to engage with key audiences.
Learning Outcomes
On successful completion of this module, learners may choose to progress onto Higher Diploma in Science in Digital Marketing.

Assessment for this module is two assignments worth 80% and 20% respectively.
Awarding Body
Awarding Body:   QQI Level 8
Start Date
Start Date:   September 2021
Course provider information
Contact person:   Dublin Business School
Course Email:
Contact:   353 1 417 7500
Institute:   Dublin Business School
Location:   Classes will be delivered as Live Online Lectures through Zoom.
Course Provider
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