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Social Media Marketing

-Created 08-04-2021



Course Title:   Social Media Marketing
Course Category:   Marketing
Duration:   12 Weeks
Entry Requirements
Minimum Entry Requirements

Leaving Certificate
Minimum Five O6/H7
English or Irish O6/H7
Maths F2/O6/H7
QQI/FET Level 5, OR equivalent qualification.

Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (0ver 23 by 1st January in the proposed year of entry), if they have attained appropriate experience, preferably in a business environment
Most people are familiar with social media buzzwords but often feel excluded from this space due to a lack of exposure to new media.

This course is designed to advance learners understanding of online marketing, specifically in the area of social media marketing. It will apply theory and practice to enhance the learner’s ability to analyse and enhance social marketing practices within organisations.

This course is delivered one evening per week for one semester. The programme will start in September and/or January each year (subject to demand).
Learning Outcomes
Career Pathways
The main employers are:

Public Sector
Private Sector
Graduate Careers
Graduate careers typically include:

Digital Marketing
Online Marketing
Business Marketing
Awarding Body
Awarding Body:   QQI Level 6
Course provider information
Contact person:   Letterkenny Institute of Technology
Course Email:
Contact:   +353 (0)74 9186202
Institute:   Letterkenny Institute of Technology

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