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Digital Marketing 12-Week Evening Programme

-Created 19-03-2021
category

Digital & E-Commerce

location Live, Online, and Fully Interactive via Zoom

Information
Course Title:   Digital Marketing 12-Week Evening Programme
Course Category:   Digital & E-Commerce
Duration:   12 Weeks, one evening per week
Entry Requirements
None. This extensive programme covers all aspects of digital marketing, including best practice across all digital platforms. Modules start with the basics of each platform or discipline. While it is not essential, some prior familiarity with platforms and social media can help participants on this course to build on what they already know.
Course Content
Creating your Digital Marketing Strategy and Planning your Learning

Developing an Effective Website

Search Engine Optimisation (SEO)

Creating a High-Impact Content Strategy

Creating Live Action Marketing Videos

Google Ads & Search Engine Marketing

Creating Online Display Advertising Campaigns

Social Media Marketing

Email Marketing & Lead Generation

Google Analytics & Data-Driven Marketing

Applying your Learning and Creating an Integrated Digital Marketing Plan
Description
The Diploma in Digital Marketing is designed to give you a greater understanding of online marketing and practical knowledge of digital tools. It will equip you with up-to-date techniques and tools that can be used immediately.

Our mode of delivery gives you direct access to our lecturers who are experts in their respective fields. Not only that, our lecturers are best placed to learn about new trends and technologies as they happen, meaning that you get the most up-to-date training and knowledge available.
Learning Outcomes
At the conclusion of this 12-week programme, learners will have a clear and precise digital marketing strategy, based on their business\'s activity and needs.

They will be able to apply the skills and knowledge they have acquired to real life situations across all digital platforms including social media, advertising and marketing.
Time table
One evening per week for 12 weeks, from April 13, 2021
Awarding Body
Awarding Body:   A QQI Level 5 qualification is available to learners who wish to submit assignments and course work for assessment. A minimum of attendance is required to be eligible for the QQI award. A fee is required by the QQI for this, and is payable online on the Irish Times Training website.
Start Date
Start Date:   April 13, 2021 for 12 evenings, one evening per week
Course provider information
Contact person:   Irish Times Training
Course Email:   courses@irishtimes.com
Contact:   (01) 4727 101
Institute:   Irish Times Training
Location:   Live, Online, and Fully Interactive via Zoom

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