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Diploma in Digital Marketing

-Created 28-08-2020
category

Marketing

location Live, interactive, Online

Information
Course Title:   Diploma in Digital Marketing
Course Category:   Marketing
Duration:   12 mornings
Entry Requirements
Module 1 – Creating a Digital Marketing Strategy

Creating a good digital marketing strategy which is integrated into your overall marketing strategy is the first step in ensuring your digital marketing plan supports your business objectives. In this module you will learn the principals of creating a good digital marketing strategy including’

Define your business objectives and decide on how your marketing and digital marketing strategy can support these
Customer insights; what do you know about your customer
Understand the market environment
Creating a plan for your target audience
Module 2 – Creating an Effective Website

What does good website development look like
Creating a good User Experience
Module 3 – Search Engine Optimisation (SEO)

How to maintain and improve your website’s visibility
Understanding the key steps to ensuring your website is; found online by customers and converts a large percentage of visitors
Module 4 – Creating a High-Impact Content Strategy

Developing content for your audience
How to BLOG
How to adopt a voice and tone for your brand
An introduction to inbound marketing
Module 5 – Creating Live Action Marketing Videos

Creating good video content
How to distribute your video
Module 6 – Google Ads & Search Engine Marketing

How to set up, implement and monitor a Google Ads campaign
Module 7 – Creating Online Display Advertising Campaigns

What is online display advertising and what are the various channels
Develop an online advertising campaign; pick a format and create your ad, decide where your ads will run, set your budget.
Maximising your platforms including the Google Display Network
Maximise your audience reach by retargeting and remarketing
Modules 8 & 9 – Social Media Marketing

Online PR for your brand
Understand and reach your customer on Social Media
Effective tools for B2B
Effective tools for B2C
Module 10 – Email Marketing & Lead Generation

Building and effective database
Good database management and GDPR
Creating effective content for your email
Time and measure your campaign
Generating quality inbound leads
Module 11 – Google Analytics & Data-Driven Marketing

Generate effective reports
How to analyse data
Derive useful insights from your data
Turn insights into actions to improve website performance
Module 12 – Creating an Integrated Digital Marketing Plan

During this module you will combine all your learnings from the previous modules to create and plan an integrated digital campaign for your organisation as part of your overall marketing plan. You will also learn how to manage your budget and maximise your ROI.
Course Content
Module 1 – Creating a Digital Marketing Strategy

Creating a good digital marketing strategy which is integrated into your overall marketing strategy is the first step in ensuring your digital marketing plan supports your business objectives. In this module you will learn the principals of creating a good digital marketing strategy including’

Define your business objectives and decide on how your marketing and digital marketing strategy can support these
Customer insights; what do you know about your customer
Understand the market environment
Creating a plan for your target audience
Module 2 – Creating an Effective Website

What does good website development look like
Creating a good User Experience
Module 3 – Search Engine Optimisation (SEO)

How to maintain and improve your website’s visibility
Understanding the key steps to ensuring your website is; found online by customers and converts a large percentage of visitors
Module 4 – Creating a High-Impact Content Strategy

Developing content for your audience
How to BLOG
How to adopt a voice and tone for your brand
An introduction to inbound marketing
Module 5 – Creating Live Action Marketing Videos

Creating good video content
How to distribute your video
Module 6 – Google Ads & Search Engine Marketing

How to set up, implement and monitor a Google Ads campaign
Module 7 – Creating Online Display Advertising Campaigns

What is online display advertising and what are the various channels
Develop an online advertising campaign; pick a format and create your ad, decide where your ads will run, set your budget.
Maximising your platforms including the Google Display Network
Maximise your audience reach by retargeting and remarketing
Modules 8 & 9 – Social Media Marketing

Online PR for your brand
Understand and reach your customer on Social Media
Effective tools for B2B
Effective tools for B2C
Module 10 – Email Marketing & Lead Generation

Building and effective database
Good database management and GDPR
Creating effective content for your email
Time and measure your campaign
Generating quality inbound leads
Module 11 – Google Analytics & Data-Driven Marketing

Generate effective reports
How to analyse data
Derive useful insights from your data
Turn insights into actions to improve website performance
Module 12 – Creating an Integrated Digital Marketing Plan

During this module you will combine all your learnings from the previous modules to create and plan an integrated digital campaign for your organisation as part of your overall marketing plan. You will also learn how to manage your budget and maximise your ROI.
Description
The Diploma in Digital Marketing is a wide-ranging and comprehensive programme for marketers. Delivered by expert trainers live and interactive online the emphasis is on practical application of your learning to your real world work experiences. You will be able to engage with the trainer in real time, collaborate with your classmates and access the resources after the training sessions.

Our mode of delivery gives you direct access to our lecturers who are experts in their respective fields. Not only that, our lecturers are best placed to learn about new trends and technologies as they happen, meaning that you get the most up-to-date training and knowledge available.

You may be eligible for financial support if you are looking to develop the online presence of your business. There is a Trading Online Voucher Scheme available through Local Enterprise Offices to help with trading online and reaching new markets – find out more here (please note this is not an Irish Times Training scheme).
Awarding Body
Awarding Body:   Digital Marketing QQI (formerly FETAC) Accreditation
Start Date
Start Date:   08 October 2020
Course provider information
Contact person:   Irish Times Training
Course Email:   courses@irishtimes.com
Contact:   (01)4727 101
Institute:   Irish Times Training
Location:   Live, interactive, Online