{"id":3685,"date":"2022-10-14T09:06:00","date_gmt":"2022-10-14T09:06:00","guid":{"rendered":"https:\/\/backtoworkconnect.ie\/?p=3685"},"modified":"2022-10-14T09:45:46","modified_gmt":"2022-10-14T09:45:46","slug":"now-is-the-perfect-time-to-consider-a-career-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/","title":{"rendered":"Now is the perfect time to consider a career in Digital Marketing."},"content":{"rendered":"\n<p>In the past year,\nbusinesses worldwide have turned to Digital as the core method to reach and\nconnect with their customers. This shift has produced a demand for support in\nall areas of online marketing. <\/p>\n\n\n\n<p>In other words, it&#8217;s the <strong>perfect<\/strong> time to consider a career in\nFreelance Digital Marketing.<\/p>\n\n\n\n<p><strong>What is a Freelance Digital Marketer?<\/strong><\/p>\n\n\n\n<p>As a Digital Marketer,\nyour role is to help businesses promote their products and services online. Your\njob is to reach out to your client\u2019s target audience, drive them to your\nclient\u2019s online platforms, and convert them as customers. <\/p>\n\n\n\n<p>The world of Digital\nMarketing is broad and can include Content, Social Media, Email, SEO &amp; so\nmuch more! Depending on the area you decide to work in, your role can vary\nconsiderably.<\/p>\n\n\n\n<p><strong>What does\na Freelance Digital Marketer do?<\/strong><\/p>\n\n\n\n<p>To give\nyou an idea of what an actual Digital Marketing job looks like, we asked\nFreelance Digital Marketer Kate from <a href=\"https:\/\/www.copykate.ie\/\"><strong>CopyKate<\/strong><\/a>, to walk us through some common tasks that\nfind their way onto her to-do list.<\/p>\n\n\n\n<p><em>I specialise in Content Marketing, so a lot of\nmy day is based on creating written content for my clients. One of the most\nexciting aspects of my job is that it is so varied. My To-Do list typically\nincludes a selection of the following (and a lot of caffeine, ha!)<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Meetings &amp; calls with existing clients <\/li><li>Creating &amp; Scheduling Social Media Content <\/li><li>Designing Digital Marketing Strategies and Content Plans for\nclients<\/li><li>Conducting Content Audits on a client\u2019s website, social media,\nblog &amp; email<\/li><li>Monitoring website, email &amp; social media analytics<\/li><li>Hosting Discovery calls for potential clients <\/li><li>Preparing contracts and proposals for new clients <\/li><li>Creating blog, website &amp; email content<\/li><li>Brand Tone of Voice development for clients <\/li><li>Preparing invoices and managing monthly accounts<\/li><li>Networking and connecting with fellow small business owners\n&amp; freelancers<\/li><li>Preparing monthly marketing reports for clients<\/li><li>Working on CopyKate\u2019s Marketing: website, social media, blog\n&amp; email<\/li><\/ul>\n\n\n\n<p><strong>Is Freelance Digital Marketing right for me?<\/strong><\/p>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Be your own boss: <\/strong>You canset\nyour own rates, hours &amp; process.<\/li><li><strong>Flexibility: <\/strong>It\u2019s a remote-friendly job that allows you to work from anywhere.<\/li><li><strong>Varied Role:<\/strong> Digital Marketers wear a lot of hats and no two days are the\nsame.<\/li><li><strong>In-Demand:<\/strong> There\u2019s never been a higher demand for online marketing\nsupport. <\/li><li><strong>Modest set-up costs:<\/strong> The rolerequires little tools or materials to get started. <\/li><li><strong>Rewarding: <\/strong>You get to play a part in the success of other businesses.<\/li><\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Continous Upskilling: <\/strong>You need to stay on top of trends and be ready\nto pivot.<\/li><li><strong>Unpredictable Income: <\/strong>Your\nearnings can fluctuate depending on your rate and hours.<strong><\/strong><\/li><li><strong>Crowded market<\/strong>: You need to find your USP and market this well to stay\ncompetitive.<\/li><\/ul>\n\n\n\n<p>Freelance Digital Marketer Kate from <a href=\"https:\/\/www.copykate.ie\/\">CopyKate<\/a> shares her Top 3 Tips: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Build  your Brand &amp; Portfolio: <\/strong>As a Digital Marketer, a CV or snazzy qualification typically isn\u2019t going to be enough to win a client. Results drive marketing, so it\u2019s vital to start building a portfolio from the beginning that can showcase real-life case studies and tangible results. Don\u2019t forget to work on developing your personal brand online. Get your name out there via social media, your website or blog. Start building relationships with potential clients and build up a network of fellow freelancers and small business owners.<\/li><li><strong>Invest in your Skillset<\/strong>:  Digital Marketing is ever-changing. You need to live in a constant \u201clearning mode\u201d to keep up with current trends and platforms. The good news is that there are so many free tools &amp; resources out there that can help you. <a href=\"https:\/\/app.hubspot.com\/signup\/academy\/step\/user-info?gclid=Cj0KCQjwkZiFBhD9ARIsAGxFX8DQU1rvfFaM4LKRd5X6wOO9FEwCIj3mxTPn_qHzHCVX8ANKaCIQzfIaAvzbEALw_wcB&amp;utm_campaign=Academy_Portals_AdWords_EMEA_UKI_Brand_b_c_12619891406&amp;utm_content=courses-seo-training-paid&amp;utm_id=509650275105&amp;utm_medium=paid_EN&amp;utm_source=google.com&amp;utm_term=academy_%2Bhubspot+%2Bacademy\">Hubspot Academy<\/a> &amp;&nbsp; <a href=\"https:\/\/learndigital.withgoogle.com\/digitalgarage-ie\/course\/digital-marketing?ds_kid=43700039200406689&amp;gclid=Cj0KCQjwkZiFBhD9ARIsAGxFX8C1FEqpBuBG2xE22KLlaF0tTBZvYNibxBN744nag4kC4FgSZ6t7GZQaAuTSEALw_wcB&amp;gclsrc=aw.ds\">Google Digital Garag<\/a>e are among my favourite free certifications. <\/li><li><strong>Choose  your Speciality:<\/strong>  Digital Marketing is a broad area. Whether it\u2019s Content, Social Media, SEO or perhaps Email, I would recommend narrowing down your expertise to a particular area that highlights your strengths. Once you\u2019ve defined your niche, get specific with your offering. Define the service you are  providing from the beginning. Craft a pitch that communicates the value you will provide to your customer. Set your rates and resist the  temptation to undersell yourself to beat the competition. <\/li><\/ol>\n\n\n\n<p><strong>How do I become a Digital Marketer?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">One thing is for sure; there is no shortage of Digital Marketing courses. From part-time, full time to online vs offline, you can choose an option that works for you and your lifestyle. We\u2019ve rounded up a few course options to get you started:<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"280\" height=\"240\" data-src=\"https:\/\/btwc.onodev.com\/careerhub\/wp-content\/uploads\/2022\/09\/Ballsbridge-CFE-1.jpg\" alt=\"\" class=\"wp-image-3687 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 280px; --smush-placeholder-aspect-ratio: 280\/240;\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/btwc.onodev.com\/careerhub\/course-provider\/158\/\">Ballsbridge College of Further Education<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/btwc.onodev.com\/careerhub\/course-provider\/view-course\/842\">Marketing Advertising and Management (Level 5)<\/a> This well-established course is ideally suited to the student who wishes to pursue a career in the marketing or advertising industries. The key modules of Marketing, Advertising and Behavioural Studies, combined with core business and IT skills, prepare the student for immediate entry into the workplace or for progression to further study.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/btwc.onodev.com\/careerhub\/wp-content\/uploads\/2022\/09\/irish-times-training.jpg\" alt=\"\" class=\"wp-image-3688 lazyload\" width=\"188\" height=\"161\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 188px; --smush-placeholder-aspect-ratio: 188\/161;\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.irishtimestraining.com\/digital-marketing\">Irish Times Training<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/btwc.onodev.com\/careerhub\/search-course\/view-course\/456\">Digital Marketing 12-Week Evening Programme<\/a>  This extensive programme covers all aspects of digital marketing, including best practice across all digital platforms. Modules start with the basics of each platform or discipline. While it is not essential, some prior familiarity with platforms and social media can help participants on this course to build on what they already know. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/btwc.onodev.com\/careerhub\/wp-content\/uploads\/2022\/09\/Dublin-Busines-School.jpg\" alt=\"\" class=\"wp-image-3689 lazyload\" width=\"205\" height=\"176\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 205px; --smush-placeholder-aspect-ratio: 205\/176;\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.dbs.ie\/\">Dublin Business School<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.dbs.ie\/course\/springboard\/higher-diploma-in-science-in-digital-marketing-part-time\">Higher Diploma in Science in Digital Marketing | Part-Time<\/a>  This is an industry led conversion course for non-marketing graduates who wish to acquire sought after skills that have become paramount for businesses to survive and thrive in a digital landscape. <a href=\"https:\/\/citycolleges.ie\/courses\/diploma-in-digital-marketing-and-strategy\/\"> <\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/btwc.onodev.com\/careerhub\/wp-content\/uploads\/2022\/09\/The-Open-college.jpg\" alt=\"\" class=\"wp-image-3690 lazyload\" width=\"191\" height=\"164\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 191px; --smush-placeholder-aspect-ratio: 191\/164;\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.theopencollege.com\/\">The Open College<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.theopencollege.com\/courses\/digital-media-and-it-courses\/digital-marketing-fetac-level-5-5n1364\/\">Digital Marketing Course (QQI Level 5)<\/a>  This newly updated online&nbsp;Digital Marketing course&nbsp;will introduce students to the core competencies required to develop and execute digital marketing strategies and activities.  It will provide a detailed understanding of what Digital Marketing is, major trends and important concepts such as Search Engine Optimisation (<strong>SEO<\/strong>), Science of Adwords Traffic, types of&nbsp;<strong>Online marketing<\/strong>, eMail Marketing, Viral Marketing, Online PR, and Social Networking. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"In the past year, businesses worldwide have turned to Digital as the core method to reach and connect&hellip;","protected":false},"author":16,"featured_media":3783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[309,140,165],"class_list":{"0":"post-3685","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"tag-advertising","9":"tag-digital-marketing","10":"tag-marketing","11":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Now is the perfect time to consider a career in Digital Marketing. - Back to Work Connect<\/title>\n<meta name=\"description\" content=\"As a Digital Marketer, your role is to help businesses promote their products and services online. Your job is to reach out to your client\u2019s target audience, drive them to your client\u2019s online platforms, and convert them as customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now is the perfect time to consider a career in Digital Marketing.\" \/>\n<meta property=\"og:description\" content=\"As a Digital Marketer, your role is to help businesses promote their products and services online. Your job is to reach out to your client\u2019s target audience, drive them to your client\u2019s online platforms, and convert them as customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Back to Work Connect\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/backtoworkconnect\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-14T09:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-14T09:45:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Back To Work Connect\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@back2workconect\" \/>\n<meta name=\"twitter:site\" content=\"@back2workconect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Back To Work Connect\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/\"},\"author\":{\"name\":\"Back To Work Connect\",\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/#\/schema\/person\/9c1106461f0715b74812c05369b52bdc\"},\"headline\":\"Now is the perfect time to consider a career in Digital Marketing.\",\"datePublished\":\"2022-10-14T09:06:00+00:00\",\"dateModified\":\"2022-10-14T09:45:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/\"},\"wordCount\":995,\"publisher\":{\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/#organization\"},\"image\":{\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg\",\"keywords\":[\"Advertising\",\"digital marketing\",\"Marketing\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/\",\"url\":\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/\",\"name\":\"Now is the perfect time to consider a career in Digital Marketing. - Back to Work Connect\",\"isPartOf\":{\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg\",\"datePublished\":\"2022-10-14T09:06:00+00:00\",\"dateModified\":\"2022-10-14T09:45:46+00:00\",\"description\":\"As a Digital Marketer, your role is to help businesses promote their products and services online. Your job is to reach out to your client\u2019s target audience, drive them to your client\u2019s online platforms, and convert them as customers.\",\"breadcrumb\":{\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#primaryimage\",\"url\":\"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg\",\"contentUrl\":\"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/backtoworkconnect.ie\/careerhub\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/backtoworkconnect.ie\/careerhub\/category\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Now is the perfect time to consider a career in Digital Marketing.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/#website\",\"url\":\"https:\/\/backtoworkconnect.ie\/careerhub\/\",\"name\":\"Back to Work Connect\",\"description\":\"Leading education and employment career hub for midlife workers, Returners and career changers.\",\"publisher\":{\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/backtoworkconnect.ie\/careerhub\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/#organization\",\"name\":\"Back to Work Connect\",\"url\":\"https:\/\/backtoworkconnect.ie\/careerhub\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2023\/06\/cropped-cropped-Back-To-Work-Connect-Logo-2021-scaled-1.jpg\",\"contentUrl\":\"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2023\/06\/cropped-cropped-Back-To-Work-Connect-Logo-2021-scaled-1.jpg\",\"width\":1064,\"height\":1185,\"caption\":\"Back to Work Connect\"},\"image\":{\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/backtoworkconnect\/\",\"https:\/\/x.com\/back2workconect\",\"https:\/\/www.instagram.com\/backtoworkconnect\/\",\"https:\/\/www.linkedin.com\/company\/20292620\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/#\/schema\/person\/9c1106461f0715b74812c05369b52bdc\",\"name\":\"Back To Work Connect\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/backtoworkconnect.ie\/careerhub\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3bea48a0b92f1f0abfcade34cd5caee2b8de4aa91f41976dde491a5bdaeaf12a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3bea48a0b92f1f0abfcade34cd5caee2b8de4aa91f41976dde491a5bdaeaf12a?s=96&d=mm&r=g\",\"caption\":\"Back To Work Connect\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Now is the perfect time to consider a career in Digital Marketing. - Back to Work Connect","description":"As a Digital Marketer, your role is to help businesses promote their products and services online. Your job is to reach out to your client\u2019s target audience, drive them to your client\u2019s online platforms, and convert them as customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Now is the perfect time to consider a career in Digital Marketing.","og_description":"As a Digital Marketer, your role is to help businesses promote their products and services online. Your job is to reach out to your client\u2019s target audience, drive them to your client\u2019s online platforms, and convert them as customers.","og_url":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/","og_site_name":"Back to Work Connect","article_publisher":"https:\/\/www.facebook.com\/backtoworkconnect\/","article_published_time":"2022-10-14T09:06:00+00:00","article_modified_time":"2022-10-14T09:45:46+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg","type":"image\/jpeg"}],"author":"Back To Work Connect","twitter_card":"summary_large_image","twitter_creator":"@back2workconect","twitter_site":"@back2workconect","twitter_misc":{"Written by":"Back To Work Connect","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#article","isPartOf":{"@id":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/"},"author":{"name":"Back To Work Connect","@id":"https:\/\/backtoworkconnect.ie\/careerhub\/#\/schema\/person\/9c1106461f0715b74812c05369b52bdc"},"headline":"Now is the perfect time to consider a career in Digital Marketing.","datePublished":"2022-10-14T09:06:00+00:00","dateModified":"2022-10-14T09:45:46+00:00","mainEntityOfPage":{"@id":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/"},"wordCount":995,"publisher":{"@id":"https:\/\/backtoworkconnect.ie\/careerhub\/#organization"},"image":{"@id":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg","keywords":["Advertising","digital marketing","Marketing"],"articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/","url":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/","name":"Now is the perfect time to consider a career in Digital Marketing. - Back to Work Connect","isPartOf":{"@id":"https:\/\/backtoworkconnect.ie\/careerhub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg","datePublished":"2022-10-14T09:06:00+00:00","dateModified":"2022-10-14T09:45:46+00:00","description":"As a Digital Marketer, your role is to help businesses promote their products and services online. Your job is to reach out to your client\u2019s target audience, drive them to your client\u2019s online platforms, and convert them as customers.","breadcrumb":{"@id":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#primaryimage","url":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg","contentUrl":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/backtoworkconnect.ie\/careerhub\/now-is-the-perfect-time-to-consider-a-career-in-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/backtoworkconnect.ie\/careerhub\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/backtoworkconnect.ie\/careerhub\/category\/blog\/"},{"@type":"ListItem","position":3,"name":"Now is the perfect time to consider a career in Digital Marketing."}]},{"@type":"WebSite","@id":"https:\/\/backtoworkconnect.ie\/careerhub\/#website","url":"https:\/\/backtoworkconnect.ie\/careerhub\/","name":"Back to Work Connect","description":"Leading education and employment career hub for midlife workers, Returners and career changers.","publisher":{"@id":"https:\/\/backtoworkconnect.ie\/careerhub\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backtoworkconnect.ie\/careerhub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/backtoworkconnect.ie\/careerhub\/#organization","name":"Back to Work Connect","url":"https:\/\/backtoworkconnect.ie\/careerhub\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/backtoworkconnect.ie\/careerhub\/#\/schema\/logo\/image\/","url":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2023\/06\/cropped-cropped-Back-To-Work-Connect-Logo-2021-scaled-1.jpg","contentUrl":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2023\/06\/cropped-cropped-Back-To-Work-Connect-Logo-2021-scaled-1.jpg","width":1064,"height":1185,"caption":"Back to Work Connect"},"image":{"@id":"https:\/\/backtoworkconnect.ie\/careerhub\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/backtoworkconnect\/","https:\/\/x.com\/back2workconect","https:\/\/www.instagram.com\/backtoworkconnect\/","https:\/\/www.linkedin.com\/company\/20292620\/"]},{"@type":"Person","@id":"https:\/\/backtoworkconnect.ie\/careerhub\/#\/schema\/person\/9c1106461f0715b74812c05369b52bdc","name":"Back To Work Connect","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/backtoworkconnect.ie\/careerhub\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3bea48a0b92f1f0abfcade34cd5caee2b8de4aa91f41976dde491a5bdaeaf12a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3bea48a0b92f1f0abfcade34cd5caee2b8de4aa91f41976dde491a5bdaeaf12a?s=96&d=mm&r=g","caption":"Back To Work Connect"}}]}},"jetpack_featured_media_url":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-content\/uploads\/2022\/06\/Untitled-design.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-json\/wp\/v2\/posts\/3685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-json\/wp\/v2\/comments?post=3685"}],"version-history":[{"count":1,"href":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-json\/wp\/v2\/posts\/3685\/revisions"}],"predecessor-version":[{"id":3691,"href":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-json\/wp\/v2\/posts\/3685\/revisions\/3691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-json\/wp\/v2\/media\/3783"}],"wp:attachment":[{"href":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-json\/wp\/v2\/media?parent=3685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-json\/wp\/v2\/categories?post=3685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backtoworkconnect.ie\/careerhub\/wp-json\/wp\/v2\/tags?post=3685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}