In the past year, businesses worldwide have turned to Digital as the core method to reach and connect with their customers. This shift has produced a demand for support in all areas of online marketing.
In other words, it’s the perfect time to consider a career in Freelance Digital Marketing.
What is a Freelance Digital Marketer?
As a Digital Marketer, your role is to help businesses promote their products and services online. Your job is to reach out to your client’s target audience, drive them to your client’s online platforms, and convert them as customers.
The world of Digital Marketing is broad and can include Content, Social Media, Email, SEO & so much more! Depending on the area you decide to work in, your role can vary considerably.
What does a Freelance Digital Marketer do?
To give you an idea of what an actual Digital Marketing job looks like, we asked Freelance Digital Marketer Kate from CopyKate, to walk us through some common tasks that find their way onto her to-do list.
I specialise in Content Marketing, so a lot of my day is based on creating written content for my clients. One of the most exciting aspects of my job is that it is so varied. My To-Do list typically includes a selection of the following (and a lot of caffeine, ha!)
Is Freelance Digital Marketing right for me?
Freelance Digital Marketer Kate from CopyKate shares her Top 3 Tips:
How do I become a Digital Marketer?
One thing is for sure; there is no shortage of Digital Marketing courses. From part-time, full time to online vs offline, you can choose an option that works for you and your lifestyle. We’ve rounded up a few course options to get you started:
Marketing Advertising and Management (Level 5) This well-established course is ideally suited to the student who wishes to pursue a career in the marketing or advertising industries. The key modules of Marketing, Advertising and Behavioural Studies, combined with core business and IT skills, prepare the student for immediate entry into the workplace or for progression to further study.
Digital Marketing 12-Week Evening Programme This extensive programme covers all aspects of digital marketing, including best practice across all digital platforms. Modules start with the basics of each platform or discipline. While it is not essential, some prior familiarity with platforms and social media can help participants on this course to build on what they already know.
Higher Diploma in Science in Digital Marketing | Part-Time This is an industry led conversion course for non-marketing graduates who wish to acquire sought after skills that have become paramount for businesses to survive and thrive in a digital landscape.
Digital Marketing Course (QQI Level 5) This newly updated online Digital Marketing course will introduce students to the core competencies required to develop and execute digital marketing strategies and activities. It will provide a detailed understanding of what Digital Marketing is, major trends and important concepts such as Search Engine Optimisation (SEO), Science of Adwords Traffic, types of Online marketing, eMail Marketing, Viral Marketing, Online PR, and Social Networking.